American furniture hardware development status of small and medium-sized enterprises in China
Author：admin Time：2014/11/20 9:44:59
Former U.S. furniture hardware industry from busy busy times to the brink of decline, but they walked out of a new market development path with the help of transformation, the transformation and bring them into into another kind of market opportunity, to accumulate over a long period of brand as the sword, only do the distribution of product sales, abandon manufacturing this link, thus lightly, poor profit, this is a kind of new transformation in operation.
The ancients cloud: "with copper as the mirror, but is the headgear; looking-glass self, but the gain and loss; ancient with history as a mirror, visible replaced."
A reference, it is standing on the shoulders of giants, is take the experience of his predecessors, to refine them.This is a short time, speed the best way to improve the results.Lost in the Chinese furniture hardware industry from the furniture hardware industry development situation to find a new way.
Industry transformation period from the furniture hardware industry see Chinese furniture hardware way out:
First, American furniture hardware industry environment
1, American furniture hardware industry transfer three times: the first from the North-East region, namely, New York, Pennsylvania and New England then shift to the central and western regions, then transfer to the southern regions.Every move, is actually moving to lower the manufacturing cost and high quality hardwood resource-rich regions, this kind of "the transfer of manufacturing capacity" in the furniture hardware industry in China is also so.
2, globalization are serious negative impact on the furniture hardware manufacturing from 1992 to 1992, the import of all furniture hardware products increased from $4.1 billion to $23.65 billion, increased by almost $20 billion, or increased by 477%, from 1997 to 1997, furniture hardware industry, other than the hutch ark 108000 have lost their jobs, occupy 21% of the unemployed workers in the U.S. during this period.
3, furniture hardware consumption idea change influence on American furniture hardware industry: like many batch production of consumer goods, civil furniture hardware has become a more like a large class of "commodity", sales depends on the price.Consumers are no longer the furniture hardware as is a thing worth spending money, spend money on furniture hardware is less and less;At the same time, furniture hardware companies to spell the price in the market, the profit is greatly shrink, but the cost of production is rising, the result of the plant and equipment investment has fallen sharply, eventually led to many American furniture hardware factory technology and equipment is greatly behind The Times.
Second, American furniture hardware industry in the face of the "rising costs, increased competition, lower profits, market shrink" when operating strategy
In the face of rising costs, increased competition, lower profits, market shrinking market environment, the American furniture hardware manufacturers have taken different operating strategy.
1, turn off its own factories, wholesalers and retailers: on the retail channel, they use their own brand to attract consumers, and put the product in to produce low wage costs of countries such as China, its profit from the differential of the retail price and making price.
2, strengthen their manufacturing capacity, the import product integration into their products., they also use the lean production and the latest technology to improve their level.
3, concentrate on what custom products, from the production of ordinary goods product to custom products, customers are willing to spend a little money for custom products, and make the large importer cannot do.
4, develop new markets and product use: wooden parts industry is a very good case, they changed the structure of products, the market orientation in construction and hutch ark industry, in response to the declining trend of furniture hardware industry.
5, re-established furniture hardware industry cluster of industry, center or create advantage, make the whole supply chain run more closely, to provide more value to the target customers.