Webo markect is a new markect way
Author：admin Time：2014/11/20 9:57:01
Weibo, rise since 2008, is now in the network platform of home cooking.To tencent, sina, sohu, ali, down to the site, some ErSanLiu all get on weibo, so to speak, now weibo has become an essential part of people’s life.I believe you won’t forget this year’s Spring Festival gala on the girls a words: put it down, on my weibo.Weibo is prevalent, and prone to streak, because, it short, free, free expression, in a word, an expression can become one of your signal.Long to get rid of the blog, the disadvantages of trouble.Nowhere not weibo has become people’s phrase.
Now people talk microblogging marketing, weibo marketing is very modern, but really do up, there are several marketing up?We don’t know.Because weibo marketing no other way so simple, casual and nature also is not so easy.Especially for small businesses.Take our zhongshan emperor crown hardware manufacturing co., LTD., for example.If, I opened a weibo, in order to get the ideal effect, find a good microblogging platform, such as sina, tencent weibo.Imagine, for a little-known small businesses, I issued a "zhongshan emperor crown hardware manufacturing co., LTD." is specialized in producing all kinds of furniture, doors and Windows hardware fittings furniture legs, feet, sofa feet and hinge, door hinge, etc.Release a tweet information, there are less people will be tempted?How many people will see?Except that a few of my best friends, I’m afraid there may browse, would never have others, also cannot guarantee that all the friends visit him.Is this why?
Investigate its reason, for small and medium-sized enterprises, our brand, our influence is not to the point of attention, in other words, is less than the point of people have to focus on?Change an Angle to think, you are not the CCTV news everyday, can’t wait to see you every day.This is a lot of enterprises, especially small and medium-sized enterprise microblogging marketing is not successful, or not appropriate.I feel small and medium-sized enterprises can try this new way of network marketing, but this kind of promotion way is not suitable for our small and medium-sized enterprises.
Weibo marketing needs accumulation effect, just like a star, has the influence, will have many followers, or fans, the fans, the more going the rounds and more influential, it is a "snowball effect".But for small and medium-sized enterprises, also do not have such power!So a lot of small and medium-sized enterprises can’t launch weibo marketing success.
At present the best way to weibo marketing is event marketing, using event amplifying enterprise agglomeration effect, thus to improve enterprise’s popularity and influence.At present in the microblogging marketing mature few successful cases.Of cofco during the expo do a "better life @ cofco" is a great success, the microblogging marketing by China innovation case special award.Its for this reason, especially hired a team of 6 or 7 to special planning and execution of this activity, the team is a professional weibo marketing team.For general enterprises is difficult to do.
So small enterprises how to successfully develop microblogging marketing?Personal think, event marketing is a good way, but this kind of event marketing is speaking opportunities.Such as wang ji of 5.12 wenchuan earthquake marketing, shenzhou spacecraft events marketing, the Chinese part two giant pandas, if can use, these events will receive unexpected results.
In other words, or change a point of view.If one company, of course, is small, and then take our zhongshan emperor crown hardware manufacturing company, for example, if our boss after her out of the scene of the accident, if we save not Chen mother-in-law, but our boss or an employee of our company, so from the perspective of marketing, it is a great event for the company marketing opportunities, saved xiao yueyue, this itself is a huge breaking news.So if our boss is not only saved her, but also contributed ten thousand dollars to her surgery, to mobilize the company all staff to fund-raising, the social effect can have how old, have you ever thought about it?
Exposure in the media and newspaper headlines will be a person, is also one of the company, this is certain.Our company, our boss will soon become famous.This is the charm of event marketing, weibo marketing to be successful, to some extent is magnified these events with sensation of social effect, so as to raise their exposure, so as to enhance the corporate image and visibility.
Of course every coin has two sides.Bad events also have this effect, as if you are the one precious little jiao yan, yan zhao door event, etc., but they are opposite examples.